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本周数据平台本月官方渠道披露重要进展:近期官方渠道更新行业动态,国产精华液一线、二线、三线品牌区别分析
在化妆品市场中,精华液作为护肤品的核心产品之一,受到了越来越多消费者的关注。国产精华液品牌众多,按照市场定位和品牌影响力,大致可以分为一线、二线、三线三个层次。那么,这些不同层次的国产精华液品牌之间有哪些区别呢? ### 一、品牌定位与市场影响力 一线品牌:一线品牌通常拥有较高的市场知名度和美誉度,如兰蔻、雅诗兰黛等国际品牌在我国市场也属于一线品牌。国产一线品牌如百雀羚、自然堂等,同样拥有较高的市场份额和消费者认可度。 二线品牌:二线品牌在市场影响力上略逊于一线品牌,但产品质量和效果也相当不错。这类品牌往往专注于某一细分市场,如珀莱雅、丸美等,凭借独特的产品定位和营销策略,赢得了消费者的青睐。 三线品牌:三线品牌的市场知名度和影响力相对较低,但价格更为亲民,适合预算有限的消费者。这类品牌如美肤宝、美即等,虽然知名度不高,但产品质量和效果也不容小觑。 ### 二、产品成分与功效 一线品牌:一线品牌在产品研发上投入较大,成分较为高端,功效显著。如百雀羚的“七白精华”系列,采用多种中草药成分,具有美白、保湿、抗皱等多重功效。 二线品牌:二线品牌在产品成分上相对一线品牌有所降低,但依然注重品质。如珀莱雅的“弹润紧致”系列,采用多种植物提取成分,具有紧致肌肤、提升弹性的效果。 三线品牌:三线品牌在产品成分上以基础保湿、防晒为主,适合预算有限的消费者。如美肤宝的“保湿补水”系列,采用多种天然植物成分,具有保湿、舒缓肌肤的功效。 ### 三、价格与性价比 一线品牌:一线品牌价格相对较高,适合有一定经济实力的消费者。如百雀羚的“七白精华”系列,价格在200元左右。 二线品牌:二线品牌价格适中,性价比较高。如珀莱雅的“弹润紧致”系列,价格在100-200元之间。 三线品牌:三线品牌价格亲民,适合预算有限的消费者。如美肤宝的“保湿补水”系列,价格在50-100元之间。 ### 四、购买渠道与售后服务 一线品牌:一线品牌在各大商场、专卖店均有销售,同时拥有完善的售后服务体系。 二线品牌:二线品牌在实体店、电商平台均有销售,售后服务相对完善。 三线品牌:三线品牌在电商平台、超市等渠道均有销售,售后服务相对一般。 总结:国产精华液一线、二线、三线品牌在品牌定位、产品成分、价格、购买渠道等方面存在一定差异。消费者在选购时,可根据自己的需求和预算,选择适合自己的品牌。
TMTPOST -- Chinese telecommunications giant Huawei unveiled a sweeping expansion of its artificial intelligence computing ambitions on Thursday, announcing new supercomputing systems powered by its in-house Ascend chips. The move signals escalating competition with U.S. chipmaker Nvidia, the global leader in AI processors.AI-generated imageAt its annual Huawei Connect conference in Shanghai, the company introduced the forthcoming "Atlas 950 SuperCluster," which it said will begin rolling out as early as next year. The announcement underscores Huawei ’ s determination to challenge U.S. dominance in advanced AI hardware despite Washington ’ s tightening export controls on semiconductors."The competition has undeniably arrived and is gaining momentum," an Nvidia spokesperson said. "Customers will choose the best technology stack for running the world ’ s most popular commercial applications and open-source models."U.S. restrictions have cut China off from the most advanced chips needed to train large-scale AI models, forcing Chinese firms to rely on domestically developed processors or stockpiles of older foreign components. Huawei, long targeted by U.S. sanctions, has turned to large-scale clustering of its less powerful but increasingly refined Ascend processors. By combining vast numbers of these chips in interconnected networks, the company aims to match or surpass the performance of systems built on Nvidia ’ s hardware.Huawei said it plans to release three new versions of its Ascend chips through 2028, pledging to double computing power with each iteration. At the base level, its new Atlas 950 supernode will connect 8,192 Ascend chips. A full Atlas 950 SuperCluster would integrate more than 500,000 chips.A future upgrade, the Atlas 960 system slated for 2027, is projected to support nearly 15,500 chips per node and scale to more than 1 million Ascend processors across a full supercluster. Huawei claimed these would represent the world ’ s most powerful AI systems by raw computing power.Huawei did not shy away from comparisons with its American rival. Eric Xu, the company ’ s vice chairman and rotating chairman, said the Atlas 950 supernode would deliver 6.7 times more computing power than Nvidia ’ s upcoming NVL144 system. He went further, predicting Huawei would "be ahead on all fronts" compared with Nvidia ’ s 2027 offering — and claimed the Atlas 950 SuperCluster would even exceed the computing capacity of Elon Musk ’ s xAI Colossus project.While independent verification of Huawei ’ s claims is limited, industry experts said the company ’ s ambition is clear."Huawei ’ s announcement on its computing breakthrough is well timed with recent increasing emphasis by the Chinese government on self-reliance on China ’ s own chip technologies," said George Chen, partner and co-chair of the digital practice at The Asia Group. While noting that Huawei might be overstating its technical edge, he added, "the ambition to be a world AI leader cannot be underestimated."Research from SemiAnalysis earlier this year found that Huawei ’ s CloudMatrix system outperformed Nvidia ’ s equivalent despite each Ascend processor offering only about one-third the power of an Nvidia chip. The advantage came from scale: Huawei deployed roughly five times as many chips in its clusters."Computing power has and will continue to be the key for AI," Xu emphasized during his keynote speech in Shanghai.Huawei ’ s new announcements build on earlier efforts. Two years ago, it introduced the Atlas 900 SuperCluster, which it still markets with "thousands" of Ascend chips. On Thursday, the company said it had already deployed more than 300 Atlas 900 A3 supernodes to over 20 clients across telecoms, manufacturing, and other sectors.This momentum reflects a broader push within China to substitute foreign technology with homegrown alternatives. Beijing has increasingly pressed domestic firms to use local suppliers and invest in national semiconductor capabilities. Huawei ’ s breakthroughs are likely to be touted as proof of progress in these efforts.Huawei ’ s offensive comes as Nvidia faces growing headwinds in China, once one of its most important markets. Earlier this week, China extended an antitrust probe into the U.S. company over alleged monopolistic practices. On Wednesday, Nvidia ’ s shares fell more than 2% after the Financial Times reported that Beijing had ordered Chinese tech giants to halt testing and purchases of the RTX Pro 6000D, one of Nvidia ’ s new AI-focused chips.Nvidia Chief Executive Jensen Huang expressed frustration over the developments. "I am disappointed to hear this news," he told reporters, while reiterating that Huawei represents a "formidable" competitor.The geopolitical context adds another layer of complexity. The U.S. and China concluded trade talks in Spain this week that reportedly included discussions over the fate of TikTok, the video app owned by Beijing-based ByteDance. But technology co