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专家在线诊断专线:本月行业报告更新新变化,欧美人对Xbox与PS的偏好分析：品牌忠诚度与游戏体验的较量

在欧美游戏市场，Xbox和PlayStation作为两大主流游戏主机品牌，一直备受玩家关注。它们各自拥有庞大的用户群体和丰富的游戏资源，但玩家们对这两个品牌的偏好却各有不同。本文将从品牌忠诚度、游戏体验、价格策略等方面对欧美人对Xbox与PS的偏好进行分析。 一、品牌忠诚度 品牌忠诚度是衡量一个品牌在消费者心中地位的重要指标。在欧美市场，Xbox和PS都拥有较高的品牌忠诚度。然而，两者在忠诚度方面仍存在一定的差距。 1. Xbox品牌忠诚度 Xbox作为微软旗下的游戏主机品牌，自2001年问世以来，凭借其强大的硬件性能和丰富的游戏资源，赢得了大量玩家的喜爱。此外，Xbox还积极拓展游戏市场，与多家知名游戏开发商合作，推出了一系列高品质游戏。这些因素使得Xbox在欧美市场具有较高的品牌忠诚度。 2. PS品牌忠诚度 PlayStation作为索尼旗下的游戏主机品牌，同样在欧美市场具有较高的品牌忠诚度。PS主机以其出色的画面表现、丰富的独占游戏和强大的网络功能，吸引了大量玩家。此外，PS Plus会员服务为玩家提供了丰富的游戏资源和免费游戏，进一步提升了PS的品牌忠诚度。 二、游戏体验 游戏体验是影响玩家选择游戏主机的关键因素。在欧美市场，Xbox和PS在游戏体验方面各有千秋。 1. Xbox游戏体验 Xbox在游戏体验方面具有以下优势： （1）强大的硬件性能：Xbox One X作为Xbox家族的旗舰产品，拥有强大的硬件性能，为玩家带来极致的游戏体验。 （2）丰富的游戏资源：Xbox拥有丰富的游戏资源，包括独占游戏、第三方游戏和经典游戏。 （3）跨平台游戏：Xbox支持跨平台游戏，玩家可以在不同平台之间畅享游戏乐趣。 2. PS游戏体验 PS在游戏体验方面具有以下优势： （1）出色的画面表现：PS主机在画面表现方面具有优势，为玩家带来沉浸式的游戏体验。 （2）丰富的独占游戏：PS拥有众多独占游戏，如《战神》、《最后生还者》等，吸引了大量玩家。 （3）强大的网络功能：PS Plus会员服务为玩家提供了强大的网络功能，如在线对战、多人游戏等。 三、价格策略 价格策略是影响玩家选择游戏主机的另一个重要因素。在欧美市场，Xbox和PS在价格策略方面存在一定的差异。 1. Xbox价格策略 Xbox在价格策略方面较为灵活，根据市场需求和竞争情况，适时调整价格。此外，Xbox还推出了多款不同配置的主机，以满足不同消费者的需求。 2. PS价格策略 PS在价格策略方面相对稳定，以高性价比为主。此外，PS Plus会员服务为玩家提供了免费游戏和折扣游戏，降低了玩家的游戏成本。 综上所述，欧美人对Xbox与PS的偏好存在一定的差异。Xbox在硬件性能、游戏资源等方面具有优势，而PS则在画面表现、独占游戏和网络功能方面更胜一筹。在未来的市场竞争中，Xbox和PS将继续发挥各自的优势，为玩家带来更好的游戏体验。

TMTPOST --   Chinese telecommunications giant Huawei unveiled a sweeping expansion of its artificial intelligence computing ambitions on Thursday, announcing new supercomputing systems powered by its in-house Ascend chips. The move signals escalating competition with U.S. chipmaker Nvidia, the global leader in AI processors.AI-generated imageAt its annual Huawei Connect conference in Shanghai, the company introduced the forthcoming "Atlas 950 SuperCluster," which it said will begin rolling out as early as next year. The announcement underscores Huawei ’ s determination to challenge U.S. dominance in advanced AI hardware despite Washington ’ s tightening export controls on semiconductors."The competition has undeniably arrived and is gaining momentum," an Nvidia spokesperson said. "Customers will choose the best technology stack for running the world ’ s most popular commercial applications and open-source models."U.S. restrictions have cut China off from the most advanced chips needed to train large-scale AI models, forcing Chinese firms to rely on domestically developed processors or stockpiles of older foreign components. Huawei, long targeted by U.S. sanctions, has turned to large-scale clustering of its less powerful but increasingly refined Ascend processors. By combining vast numbers of these chips in interconnected networks, the company aims to match or surpass the performance of systems built on Nvidia ’ s hardware.Huawei said it plans to release three new versions of its Ascend chips through 2028, pledging to double computing power with each iteration. At the base level, its new Atlas 950 supernode will connect 8,192 Ascend chips. A full Atlas 950 SuperCluster would integrate more than 500,000 chips.A future upgrade, the Atlas 960 system slated for 2027, is projected to support nearly 15,500 chips per node and scale to more than 1 million Ascend processors across a full supercluster. Huawei claimed these would represent the world ’ s most powerful AI systems by raw computing power.Huawei did not shy away from comparisons with its American rival. Eric Xu, the company ’ s vice chairman and rotating chairman, said the Atlas 950 supernode would deliver 6.7 times more computing power than Nvidia ’ s upcoming NVL144 system. He went further, predicting Huawei would "be ahead on all fronts" compared with Nvidia ’ s 2027 offering — and claimed the Atlas 950 SuperCluster would even exceed the computing capacity of Elon Musk ’ s xAI Colossus project.While independent verification of Huawei ’ s claims is limited, industry experts said the company ’ s ambition is clear."Huawei ’ s announcement on its computing breakthrough is well timed with recent increasing emphasis by the Chinese government on self-reliance on China ’ s own chip technologies," said George Chen, partner and co-chair of the digital practice at The Asia Group. While noting that Huawei might be overstating its technical edge, he added, "the ambition to be a world AI leader cannot be underestimated."Research from SemiAnalysis earlier this year found that Huawei ’ s CloudMatrix system outperformed Nvidia ’ s equivalent despite each Ascend processor offering only about one-third the power of an Nvidia chip. The advantage came from scale: Huawei deployed roughly five times as many chips in its clusters."Computing power has and will continue to be the key for AI," Xu emphasized during his keynote speech in Shanghai.Huawei ’ s new announcements build on earlier efforts. Two years ago, it introduced the Atlas 900 SuperCluster, which it still markets with "thousands" of Ascend chips. On Thursday, the company said it had already deployed more than 300 Atlas 900 A3 supernodes to over 20 clients across telecoms, manufacturing, and other sectors.This momentum reflects a broader push within China to substitute foreign technology with homegrown alternatives. Beijing has increasingly pressed domestic firms to use local suppliers and invest in national semiconductor capabilities. Huawei ’ s breakthroughs are likely to be touted as proof of progress in these efforts.Huawei ’ s offensive comes as Nvidia faces growing headwinds in China, once one of its most important markets. Earlier this week, China extended an antitrust probe into the U.S. company over alleged monopolistic practices. On Wednesday, Nvidia ’ s shares fell more than 2% after the Financial Times reported that Beijing had ordered Chinese tech giants to halt testing and purchases of the RTX Pro 6000D, one of Nvidia ’ s new AI-focused chips.Nvidia Chief Executive Jensen Huang expressed frustration over the developments. "I am disappointed to hear this news," he told reporters, while reiterating that Huawei represents a "formidable" competitor.The geopolitical context adds another layer of complexity. The U.S. and China concluded trade talks in Spain this week that reportedly included discussions over the fate of TikTok, the video app owned by Beijing-based ByteDance. But technology co